VIDEO: Chevrolet's 'Ms. Evelyn' Super Bowl Ad Starring the Camaro

Chevrolet is marking its return to the Super Bowl after a four-year absence with no less than seven ads that will air before, during and after the game. This one is called 'Ms Evelyn' and its GM's second commercial for the Camaro after the Transformers TV spot that we showed you yesterday. The advert will air on TV after the presentation of the MVP Award, which is sponsored by Chevrolet, but you can get a sneak peak in the video after the jump.

Via Camaro5





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VIDEO: Chevrolet Camaro Transforms into Bumblebee for Super Bowl XLV Ad

Next up on our list of automotive-related commercials that will air during the Super Bowl XLV game on Sunday is the Chevrolet Camaro ad from General Motors. Once again, the Detroit carmaker is playing the Transformers card with the Camaro turning into Bumblebee, and well, you can see the rest in the video that follows.

All in all, Chevrolet will air five 30-second commercials during the big game including “Misunderstanding,” featuring the Cruze Eco; “Discovery,” with the Volt; “Tommy,” showcasing the Silverado HD; and “Al’s Chevrolet,” starring the Camaro.

The company will also air a longer-form Chevrolet spot during the “Glee” episode following the Super Bowl as well as a second Camaro ad named "Ms. Evelyn,” which will be shown after the presentation of the MVP Award.

All of Chevrolet's ads at this year’s Super Bowl were created by the Goodby, Silverstein & Partners agency. Chevrolet returns to the Super Bowl after a four-year absence.

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2011 Chevrolet Cruze Hatchback: Production Model to Debut at Geneva Motor Show

Chevrolet today announced that the production version of the Cruze hatchback will make its world premiere at the Geneva Motor Show in March. Considered to be a critical model for Chevrolet in Europe, the 5-door Cruze was first teased at last year’s Paris Motor Show with a pre-production study. 

“Hatchbacks play a critical role in many markets. The total compact segment in Europe represents over a quarter of the total market, with hatchbacks representing around 65% of that volume”, said Wayne Brannon, president and managing director of Chevrolet Europe. “The new Cruze hatchback cements that Chevrolet's claim for a place among the mainstream brands in Europe, and it's a vehicle that will bring new levels of value against some of the more established competition”.

With its sweeping lines, short overhangs and, in our opinion, better looking rear quarter compared to the sedan, the hatchback is said to be “particularly well suited to European driver tastes”. To achieve this, it uses the same body-frame integral system (BFI) chassis complemented by some fine-tuning and the four-door model’s engine range, plus new additions, such as the Orlando MPV’s 163HP 2.0-liter diesel powerplant.

From a practical standpoint, the new model loses 50 liters of cargo space for a total of 400 liters, but the large liftgate and 60/40 split rear seating should compensate in terms of practicality. The Cruze hatchback is due in Europe in mid 2011 and prices will be announced closer to the launch date. It will also be available as a Holden in Australia.

By Csaba Daradics

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New Chevrolet Camaro Convertible Production Begins, Prices Start from $30,000

General Motor today celebrated the start of regular production of the 2011 Chevrolet Camaro Convertible at its Oshawa assembly plant in Canada. The drop-top version of the Detroit firm's muscle car will go on sale in the U.S. in February and will be available with two engine options and four trim packages with prices starting from US$30,000 MSRP including an $850 destination fee.

The entry-level 1LT (US$30,000) and 2LT (US$33,500) Camaro Convertible models are powered by a 3.6-liter direct injection V6 motor rated at 312 horsepower and 278 lb.-ft. or 370 Nm of torque, and can be equipped with either a standard six-speed manual gearbox or an optional six-speed automatic transmission.

Those seeking more power can opt for the 1SS (US$37,500) or the 2SS (US$40,500), which are offered with a choice of two 6.2-liter V8 powertrains, , including the L99 with 400HP and 410 lb-ft of torque on automatic-equipped vehicles and the LS3 with 426HP and 420 lb-ft on manual-equipped models.

Customers can choose from nine production exterior colors with tops offered in black or tan, while all convertible models are fitted with a rear parking assist system as standard.

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Poll: Should GM give in and call the Volt a hybrid?

Apart from the humorous articles and the plethora of eBay finds we come up with, Carscoop’s bread and butter is automotive news straight from the manufacturer. And as such, we read a lot of press releases. In all the ones I’ve read, General Motors refuses to call the Chevrolet Volt a hybrid. It’s a range extended electric vehicle.

I speculate that it might have something to do with hybrids being uncool (so sayeth GM CEO Dan Akerson) or to avoid comparisons with that other hybrid. You know, the one made by the world’s other biggest car manufacturer.

So let’s hear the cases for and against:
Yes, GM should call the Volt a hybrid and here’s why:

A hybrid, by definition, is a vehicle that has two or more powerplants. In most cases, one is an electric motor and the other is a gasoline engine. There’s no requirement that these run in tandem, or be connected to one another in any way. More than one powerplant and you have a hybrid. And let’s face it: GM isn’t trying to lure buyers away from the Nissan Leaf or the Mitsubishi iMiev; their target is and always has been the Toyota Prius. And what’s the Prius, children? “A hybrid!” In a dumbed down worldview, nobody wanted to buy a Saturn Green Line so this was Option B. The Volt looks like a hybrid, is mechanically like a hybrid and was designed to compete with hybrids. For this, the Volt is one and the same.

No, GM should call the Volt a range extended electric vehicle and here’s why:

The Prius uses its electric motor at low speeds, when idling and when overtaking. The rest of the time it’s running on its gasoline engine alone. On the other hand, the Volt engages its gasoline engine only when its electric motor has run out of juice. Like a WWII submarine limping home on its diesel engines after its batteries have run dry. So if anything, the Volt is like a Nissan Leaf with the added security of a gasoline engine making sure you don’t end up on the hard shoulder, waiting for the AAA man to come along with a very long extension cord. For this, the Volt is a range extended electric vehicle.

So where do you stand? Do you buy GM’s marketing buzz or do you side with the cynics? Cast your vote and leave us a comment.

By Tristan Hankins

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What should GM call the Chevrolet Volt?

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