BMW X3 Buyers will be able to see their Vehicles Being Built through an Online Video Portal

BMW wants to turn an ordinary sale into an emotional experience that drives brand loyalty and retention by offerings U.S. buyers of the 2011MY X3 a unique access to the creation of their crossover through an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, South Carolina.

 

“Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.”

BMW makes use of a total of seven cameras which track the X3 through the various stages of final assembly. The company added that the videos do not have an expiration date and can also be downloaded and shared.

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New Rumors Surface about 4-Cylinder Turbocharged BMW Engine, this time for Z4 Roadster

Last time we reported about BMW's long-rumored family of turbocharged 4-cylinder engines, it was in the summer of 2010. Meanwhile, the German manufacturer hasn't revealed anything on the matter, giving the whole affair an almost mythical status.

However, a new rumor has surfaced, with Automobile Magazine tweeting that the entry level BMW Z4 will soon get a new, 4-cylinder force inducted engine, as a replacement for the naturally aspirated inline-six.

The exact tweet was “BMW new 4-cyl coming this year in Z4 roadster. Replaces nat asp 6, so at least 200 hp” and, seeing that average fuel consumption regulations and emissions standards are getting stricter by the day, it sounds like a logical move for BMW.

The Bavarian company sure knows how to build a fine turbocharged engine and there are many models in its line-up that could benefit from a more frugal, and equally if not more powerful four-pots. The 1-Series and 3-Series are just two that come to mind right, although we’re pretty sure that X3 owners wouldn’t mind better fuel economy as well.

Clearly, the question here is not “why”, but rather “when”, and at the rate things are going, we’d say let's meet up again this summer and we’ll hopefully have some more official info for you.

By Csaba Daradics

Source: Automobile via Bimmerpost

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U-SPY: Carscoop Reader Snags a Fleet of BMW Prototypes in Austria

The BMW Group is quite busy these days as the Bavarian automaker is developing a raft of new models, ranging from the upcoming Megacity electric-vehicle and the MINI Coupe and Roadster, to the next generation of the 3-Series and the production version of the Vision ED concept sports car. 

Carscoop reader Andras from Hungary was vacationing in Obertauern, Austria when he spotted this convoy of BMWs comprising of both masked prototypes and normal production cars, including a sedan in full body cladding. Check out Andras' photos and story after the jump.

Andras Deak's Scoop:

"I am currently in Obertauern, Austria for my holidays and discovered a small parking place dedicated to BMW. I walked there to check the cars and took some pictures.

There were 4 "cooling boxes" for cars. At the parking area I recognized a heavily camouflaged next-gen BMW 3-Series (possibly a hybrid version), the brand new X3 with some light camouflage (also possible hybrid version) and several 5-Series... Note that all the cars were plugged into something which looked like an electric charger to me.. Maybe a plug-in hybrid?

The interior of the next-gen 3-Series looks like all the new BMWs these days. It looked like a small 7-Series from the inside. The navigation screen is huge. I could see several fingerprints on the screen (maybe touchscreen?), but also an iDrive controller..."

Köszönöm for the pictures Andras!

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2011 BMW X3 Wallpaper

2011 BMW X3 Wallpaper

BMW X3 Wallpaper

2011 BMW X3 Wallpaper



Behold the 2011 BMW X3. It's longer, wider and taller than its predecessors, but you'd be forgiven for thinking it looks remarkably similar to the last X3.

Naturally, BMW's twin-kidney grille is affixed up front, but like the new 5 and 7 Series, it's more upright and slightly larger than before. The lower air dam is slightly chiseled while staying true to BMW's recent organic shapes, and the wider headlamps come equipped with "Corona Rings" and optional Xenon bulbs.

Viewed in profile, the outgoing X3's slab sides have been augmented with a character line running aft of the front wheels and kicking up over the rear fenders, while an upswept D-pillar compliments the redesigned LED taillamps and subtle crease over the rear-mounted Roundel. All in, the new X3 (F25) is half an inch taller, 3.36 inches longer and 1.1 inches wider with a half-inch increase in ground clearance. In keeping with tradition, it's a "lifestyle" vehicle first with no pretenses of hardcore off-roading.

Like the outside, the interior is a subtle evolution of its forebear, with a staid German style balancing functionality and form. The joystick-style transmission lever carries over from BMW's most recent models, along with an 8.8-inch iDrive-controlled screen and a redesigned steering wheel with aluminum accents on the paddle shifters and lower spoke. With the rear seats set in place, rear cargo volume comes in at 19 cubic feet, growing to 56.6 cubes with the 60:40 rear seats folded flat.

The entry-level X3 xDrive28i comes equipped with BMW's naturally aspirated 3.0-liter inline six rated at 240 horsepower and 230 pound-feet of torque, allowing BMW's best-selling 'ute to sprint to 60 in 6.7 seconds – about a half second quicker than the outgoing model. Step up for the X3 xDrive35i and you're basking in 300 hp and 300 lb-ft provided by BMW's new single-turbo N55 inline-six. The 0-60 run clocks in at a claimed 5.5 seconds, with a top speed of 150 mph when kitted out with the optional Sport package.

Channeling that power to the ground is a standard eight-speed automatic gearbox with wider spreads and taller cruising gears to keep fuel economy in check, while standard all-wheel drive splits torque 40:60 front-to-rear thanks to an electronically controlled multi-disc diff and a host of other gizmos.

The MacPherson front struts have been redeveloped along with the multi-link rear suspension, while an optional electronic damping control adapts to the road and driver inputs. Normal, Sport and Sport Plus modes are mounted next to the gear selector, tweaking throttle response, transmission shifts, steering assist, DSC settings and suspension firmness.

The newest electronic system for the X3 is the Performance Control feature, which shuffles 80 percent of the torque to the rear under steady-state throttle. Like Acura's Super Handling All-Wheel Drive, the BMW's system brakes the inside rear wheel and powers the outside roller to curb understeer and provide a more neutral driving feeling.

Production of the X3 will remain at BMW's Spartanburg, SC plant and sales are set to begin towards the end of the year.

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