Monday, January 31, 2011

Top Gear USA Host to Coach Bloggers and Consumers at 2012 Ford Focus Global Test Drive Event in Spain



This young man you're looking at the portrait above is Tanner Foust and he will be on hand to teach bloggers [sic] and consumers at Ford's 2012 Focus global test drive event that will take place in Madrid, Spain from February 18 to 20. And who is Tanner Foust, we hear some of you in the USA and probably all of you outside the North American continent, ask? Well, Foust is one of the hosts of the American edition of the Top Gear show that airs on History Channel. 

According to Ford, Foust is also a "rallyist, stunt driver, drift champion and television personality". No offense but we think "an over-hyped racing driver that has been shoved down our throats by PR people and certain websites because he won some low talent events like the X games rally and Formula D drift championship", is a more appropriate description that's closer to reality. 


The Top Gear USA host will be joined at the Ford blogger and consumer test drive event by Justin Bell, a veteran driver who has raced at the 24 Hours of Le Mans, Trans-Am and American Le Mans Series (ALMS). The Detroit automaker said the racing duo will "coach and assist bloggers and consumer participants in the first-ever Focus Global Test Drive program."

“Focus Global Test Drive will be a unique, once-in-a-lifetime experience for the participants,” said Foust. “I’m looking forward to helping these drivers put the next-generation Focus to the test, and to benefit the driver’s charities of choice.” And if you're curious about the "how's and why's" of the event, scroll down for Ford's full press release.



Ford Press Release:
"TOP GEAR TV STAR TANNER FOUST TO HOST AND COACH FORD FOCUS GLOBAL TEST DRIVE PARTICIPANTS
Dearborn, Mich., Jan. 31, 2011 – Ford confirmed today that bloggers and consumers attending the Ford Focus Global Test Drive next month in Madrid will be greeted, hosted and coached by the versatile Tanner Foust, HISTORY television personality on the American edition of Top Gear. Foust brings a wealth of experience to the Global Test Drive program, with stunt driving, rally competition, three X Games gold medals and a pair of Formula D drift championships to his credit.

Teaming with 24 Hours of Le Mans, Trans-Am and American Le Mans Series (ALMS) veteran Justin Bell, Foust will host, coach and assist bloggers and consumer participants in the first-ever Focus Global Test Drive program.
Foust and Bell will help host Focus Global Test Drive participants at the National Institute for Aerospace Technology (INTA), near Madrid. An aeronautical research facility, INTA and its varied surfaces make an ideal location for dynamic driving events.
“Focus Global Test Drive will be a unique, once-in-a-lifetime experience for the participants,” said Foust. “I’m looking forward to helping these drivers put the next-generation Focus to the test, and to benefit the driver’s charities of choice.”

At the three-day event, Feb. 18-20, 2011, consumers and bloggers will be able to experience the Ford Focus in a unique new manner. Each challenge and course will highlight the driving dynamics and technologies in the vehicle. And throughout the event, charities will benefit.

To participate in Focus Global Test Drive, friends and fans from around the world were invited to submit simple video applications explaining why they should be included in this unique behind-the-scenes event. The application process invites prospective test drivers to “start more than a car” by generating the market equivalent of $10,000 for a specific charity of their choice from the categories of hunger, education and environment/sustainability.
With Focus Global Test Drive, there is something for everyone. Ford engineers will get rapid feedback from interested customers and prospects; drivers get a first look at the new car before it goes on sale; friends get to come along for the ride of a lifetime; and deserving charities will benefit in a big way."



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